About BeSampann

Financial awareness, led by practitioners.

BeSampann exists to bridge the gap between earning money and managing it wisely — through workshops, writing and free tools. It was founded by Dr. Ashu Handa and is guided by an advisory board spanning academia, corporate finance, governance and industry.

A BeSampann financial awareness workshop in progress
Sessions run at universities, colleges and corporate offsites across India.
What we do

Three ways we build financial confidence.

  • Workshops & keynotes

    Structured sessions for students, professionals and corporate teams — from a 60-minute keynote to multi-week financial wellness programs.

  • Free planning tools

    A goal-based SIP planner, net-worth calculator and financial health assessment — transparent, benchmark-backed and free to use.

  • Plain-language writing

    Essays on investing, risk, taxation and financial independence, written without jargon or product pitches.

The founder
Dr. Ashu Handa, founder of BeSampann

Dr. Ashu Handa

Chartered Accountant · Company Secretary · Ph.D. in Economics · LL.B.

“Learning and unlearning is a lifelong journey.”

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A guiding belief

A guiding belief

I have always believed that learning and unlearning is a lifelong journey. That belief has shaped both my career and my life — from boardrooms and lecture halls to the everyday financial decisions each of us has to make.

Qualifications

Qualifications

I qualified as a Chartered Accountant (CA) and Company Secretary (CS) in 2006, earned my Ph.D. in Economics in 2012, and completed my LL.B. in 2026. Every qualification has broadened my perspective, but my biggest lessons have come from practical experience.

A career built at the intersection of finance and strategy

A career built at the intersection of finance and strategy

I began my professional journey at the age of 23 with a boutique investment banking firm in Delhi, where I was introduced to the world of corporate finance, project financing and capital raising.

In 2011, I moved to Hyderabad to join a renewable energy Independent Power Producer listed on the London Stock Exchange. During my tenure, I helped raise nearly ₹8,000 crore of debt financing, built relationships with over 28 public and private sector banks, financial institutions and four multilateral agencies, and had the privilege of mentoring talented professionals — including graduates from premier institutions such as the IIMs and ISB.

In 2017, I joined KSK Mahanadi Power Company Limited as its Chief Financial Officer. The company operated India's fourth-largest private thermal power plant. During this period, I raised over ₹2,000 crore of financing, led complex negotiations with lenders and stakeholders, and played a key role in steering the company through one of the largest acquisitions in the Indian power sector — culminating in its acquisition by JSW Energy.

A turning point

A turning point

While my professional expertise was growing rapidly, I also realised that understanding corporate finance did not automatically translate into mastering personal finance. Like many professionals, I learned several personal financial lessons through experience rather than formal education. Those lessons would later become the foundation of my mission.

After nearly two decades in corporate leadership, I made a conscious decision in 2024 to step away from executive roles. I chose to dedicate my time to advising businesses on complex financial matters while pursuing a larger purpose — helping individuals build financial confidence and long-term wealth.

Why BeSampann

Why BeSampann

That purpose gave birth to BeSampann. The mission is simple: to bridge the gap between earning money and managing it wisely. Young professionals today are exceptionally skilled at building careers, yet very few receive structured guidance on protecting wealth, investing sensibly, managing risk or achieving financial independence.

If my corporate experience — the successes, mistakes and learnings — can help even a few thousand people make better financial decisions, then I believe I will have made a meaningful contribution beyond the boardroom.

Because true success is not measured only by the wealth we create for ourselves, but by the knowledge we pass on to others.

Speaking & workshops

Speaking & workshops

Dr. Handa speaks at universities, colleges, corporate offsites and HR forums across India. Sessions range from a 60-minute keynote to multi-week financial wellness programs delivered with internal teams.

Advisory board

Guided by practitioners and academics.

BeSampann is shaped by an advisory board that spans academia, corporate finance, governance and industry outreach — so the curriculum stays rigorous, current and useful in the real world.

  • Dr. Kishore Nuthalapati

    Dr. Kishore Nuthalapati

    Academic Excellence & Curriculum Development

    AcademiaCurriculum designResearch

    Shapes the learning architecture of BeSampann programs so every session is pedagogically sound and outcome-led.

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  • Deepak Maharishi

    Deepak Maharishi

    Business Strategy & Governance

    StrategyLeadershipGovernance

    Guides long-term strategy and governance discipline as the initiative scales across institutions.

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  • Sourabh Ahuja

    Sourabh Ahuja

    Corporate Relations & Industry Outreach

    Corporate partnershipsIndustry outreach

    Opens doors to corporate learning and development teams, taking financial awareness into workplaces.

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  • Kalyan Patnaik

    Kalyan Patnaik

    Finance, Governance & Business Advisory

    Corporate financeGovernanceAdvisory

    Brings depth in corporate finance and governance to keep the content rigorous and practitioner-grade.

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  • Dr. Jaishree Bhargava

    Dr. Jaishree Bhargava

    Academic Excellence & Curriculum Development

    AcademiaCurriculum designResearch

    Strengthens university engagement and ensures programs map to what students actually need.

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  • Ameet Pai Kakode

    Ameet Pai Kakode

    Infrastructure, Valuation & Business Advisory

    ValuationInfrastructureConsultingEntrepreneurship

    Adds real-world valuation and entrepreneurial perspective to case studies and advisory content.

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Frequently asked

About Dr. Handa.

Who is Dr. Ashu Handa?+

Dr. Ashu Handa is a Chartered Accountant, Company Secretary, LL.B. graduate and holds a Ph.D. in Economics. He has nearly two decades of corporate finance leadership experience, including serving as Chief Financial Officer of KSK Mahanadi Power Company Limited.

Why did he start BeSampann?+

After leading complex corporate finance transactions, he realised that professional expertise in corporate finance does not automatically translate into mastering personal finance. BeSampann was founded to bridge that gap for young India.

Does Dr. Handa give personal investment advice?+

No. He teaches frameworks, principles and habits. He does not offer personalised investment recommendations and does not sell financial products of any kind.

Where does he speak and teach?+

At universities, colleges, corporate offsites and HR forums across India. Sessions range from a 60-minute keynote to multi-week financial wellness programs delivered with internal teams.